MIDLAND & PARTNERS AND 5S MEDIA PARTNER TO ADVANCE TRANSPARENT COMMUNICATION STANDARDS AND COMPLIANCE CAPABILITIES FOR VIETNAMESE BUSINESSES

Hanoi, June 19, 2026 – As Vietnam’s business environment continues to align with international standards and best practices, enterprises are facing increasing expectations in corporate governance, transparency, and legal compliance. In response to this evolving landscape, 5S Media Consulting and Communications Co., Ltd. (5S Media) and Midland & Partners Law Firm (Midland & Partners) have officially entered into a Memorandum of Understanding to support the business community in strengthening compliance capabilities, managing communication-related risks, and achieving sustainable growth.

The signing ceremony marks not only a partnership between two organizations with complementary strengths in communications and legal advisory services, but also a shared commitment to fostering a more transparent, professional, and responsible business environment.

MORE THAN A DECADE OF SUPPORTING VIETNAMESE AND INTERNATIONAL BUSINESSES

Established in 2014, 5S Media is a strategic communications consultancy that has worked alongside more than 200 domestic and international enterprises and organizations over nearly 12 years. Throughout its development, 5S Media has advised and implemented brand communications, public affairs, integrated marketing, public relations, event management, and stakeholder engagement programs for leading global corporations and organizations, including Deloitte, Fujitsu, Oracle, Temenos, AEON, Suntory PepsiCo, and Tokio Marine. The company has also served as a trusted communications partner for major Vietnamese enterprises such as HABECO, Vinapaco, and numerous businesses operating across technology, manufacturing, finance, retail, and service sectors.

Drawing on extensive experience working with multinational corporations, international professional organizations, government agencies, and business communities, 5S Media has developed strong expertise at the intersection of communications, business strategy, and public policy. Its core competencies include digital and social media marketing communications, corporate communications, public affairs, reputation management, external relations, policy advocacy, and the organization of large-scale conferences, forums, and international events.

A NEW BUSINESS LANDSCAPE: COMPLIANCE AS A COMPETITIVE ADVANTAGE

The rapid growth of the digital economy and deeper international integration are raising expectations for corporate conduct and accountability. Regulations governing advertising, intellectual property, personal data protection, KOL/KOC responsibilities, disclosure requirements, ESG practices, and sustainable development are being continuously refined and more rigorously enforced.

Against this backdrop, businesses must do more than build strong brands. They must ensure that all communications, marketing, and public relations activities are conducted within a robust framework of legal compliance and risk management. Violations involving misleading advertising, unauthorized use of copyrighted content, uncontrolled statements by influencers, or inappropriate crisis communications can result in significant financial losses, reputational damage, and erosion of stakeholder trust.

Nowadays, compliance is no longer merely a regulatory obligation. It is increasingly becoming a strategic competitive advantage that enhances credibility, facilitates access to investment capital and strategic partnerships, and supports long-term business growth.

BUILDING A COMPREHENSIVE BUSINESS SUPPORT ECOSYSTEM

Recognizing the practical needs of the market, 5S Media and Midland & Partners have joined forces to provide businesses with a comprehensive support ecosystem that integrates legal expertise with strategic communications consulting.

Under the cooperation agreement, the two organizations will jointly organize training programs, seminars, and industry forums to provide timely updates on policy developments while enhancing awareness of compliance, reputation management, and responsible communications within the business community.

In addition, both parties aim to support enterprises, industry associations, and investors in participating more effectively in policy dialogue processes. Through research initiatives, advisory services, and multi-stakeholder engagement activities, businesses will have greater opportunities to contribute practical insights to the ongoing improvement of Vietnam’s legal and business environment.

JOINTLY RAISING STANDARDS FOR COMMUNICATIONS AND CORPORATE GOVERNANCE

Speaking at the signing ceremony, Ms. Pham Thi Thu Hang, Director of 5S Media stated: “After more than a decade of working with multinational corporations, listed companies, and leading brands in Vietnam, we have witnessed a new phase in the communications landscape. Business success is no longer measured solely by brand awareness or sales performance, but increasingly by the ability to build trust with customers, investors, partners, and communities through transparent, responsible, and legally compliant communications. As regulations relating to advertising, intellectual property, personal data protection, KOL/KOC accountability, and ESG standards continue to evolve, businesses need more than a communications agency. The partnership between 5S Media and Midland & Partners was established in response to this very need. We hope to contribute to strengthening compliance capabilities across the business community, promoting transparent communication standards, and fostering a more professional and sustainable business environment in Vietnam.”

Sharing the same vision from a legal and governance perspective, Mr. Nguyen Hoai Son, Lawyer and Managing Partner of Midland & Partners, commented: “Today’s investors evaluate not only revenue and profitability but also the quality of corporate governance and the level of legal compliance demonstrated by a business. We believe compliance capabilities will increasingly become a critical competitive advantage, enabling enterprises to access capital, strategic partnerships, and new growth opportunities. Through this partnership with 5S Media, Midland & Partners aims to promote a culture of transparency, responsibility, and adherence to the increasingly demanding standards of both domestic and international markets.”

With a strong shared commitment and a clearly defined strategic vision, the five-year cooperation agreement between 5S Media and Midland & Partners is expected to establish a robust service ecosystem for businesses. This partnership will not only help enterprises address legal and communications challenges more effectively, but also contribute meaningfully to the development of a transparent, sustainable, and investor-friendly business environment in Vietnam.

Contact us: hoaison@midland-partners.vn